1. Who We Are
Natavida (“we”, “us”, or “our”) is an educational platform providing research-backed guidance for women and families navigating pregnancy and parenthood. We operate the website natavida.com. Our contact email is support@natavida.com.

2. What Information We Collect
We collect the following types of personal information:

Email address: when you subscribe to receive a free stage guide or newsletter through our MailerLite forms.
Usage data: pages visited, time on site, device type, browser type, and general location data collected automatically via Google Analytics.
Purchase information: name, email address, and payment details when you purchase an ebook through our WooCommerce store. Payment card data is processed by our payment processor and is never stored on our servers.
Cookies: small text files placed on your device to support analytics and site functionality (see Section 6).

3. How We Use Your Information
We use the information we collect for the following purposes:

a) To deliver the free stage guide you requested via email.
b) To send you educational content, stage-specific guidance, and updates through our email list (MailerLite). You may unsubscribe at any time using the link in any email.
c) To process and fulfil your ebook purchases, including sending download links.
d) To understand how visitors use our website so we can improve our content and structure (Google Analytics).
e) To comply with applicable laws and regulations.

4. Legal Basis for Processing (GDPR & PIPEDA)
If you are located in the European Economic Area, United Kingdom, or Canada, we process your personal data under the following legal bases:

Consent: for email marketing and optional newsletter subscriptions. You may withdraw consent at any time.
Contract: to fulfil ebook purchases you have made.
Legitimate interests: for analytics to improve our website, where those interests are not overridden by your rights.

5. Third-Party Services
We use the following third-party services that may collect or process your data:

MailerLite: our email marketing platform. Subscriber data is stored on MailerLite’s servers. MailerLite’s privacy policy is available at mailerlite.com/legal/privacy-policy.
Google Analytics: we use Google Analytics to collect anonymised usage data. Google may process this data on servers outside your country. You can opt out using the Google Analytics Opt-out Browser Add-on.
WooCommerce / WordPress: our website and store platform, self-hosted. Payment processing is handled by our payment gateway provider.
Affiliate links: some articles on Natavida contain affiliate links. If you click an affiliate link and make a purchase, the third-party retailer may collect data according to their own privacy policy. We do not receive or store your personal information from these transactions.

6. Cookies
Natavida uses cookies for the following purposes:

Analytics cookies (Google Analytics): to understand how visitors interact with our website.
Functional cookies (WooCommerce): to maintain your shopping cart session during a purchase.
You can control cookie settings through your browser. Note that disabling cookies may affect some functionality of the site.

7. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy. Specifically:
Email subscriber data is retained until you unsubscribe or request deletion.
Purchase records are retained for a minimum of seven years to comply with financial record-keeping obligations.
Analytics data is retained according to Google Analytics’ standard retention settings (26 months by default).

8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:

Right to access: request a copy of the personal data we hold about you.
Right to correction: request correction of inaccurate data.
Right to erasure: request deletion of your personal data, subject to legal obligations.
Right to withdraw consent: withdraw consent for email marketing at any time via the unsubscribe link in any email.
Right to data portability: request your data in a machine-readable format.
To exercise any of these rights, contact us at support@natavida.com. We will respond within 30 days.

9. International Transfers
Natavida is operated from Canada. If you access our site from outside Canada, your data may be transferred to and processed in Canada or other countries where our third-party providers operate (including the United States). We take reasonable steps to ensure your data is protected in accordance with this policy.

10. Children’s Privacy
Natavida is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, contact us at support@natavida.com and we will delete it promptly.

11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated date at the top of this page will reflect any changes. Continued use of Natavida after changes are posted constitutes acceptance of the updated policy.

12. Contact Us
If you have any questions about this Privacy Policy, contact us at support@natavida.com.